Thursday, February 26, 2009

wtf prevage?

I was flipping through the March issue of In Style yesterday when I came upon an ad for Prevage "total transforming anti-aging moisturizer".  I've seen ads for this brand of product before, but nothing like this.  I'm sorry, I looked for a picture of the ad but couldn't find one to put on here, so I will describe it to you.  


At first, I thought it was a nude woman.  BUT NO, it is a mannequin.  

Ok, I almost went on a tirade at work yesterday, but wanted to keep my composure in front of customers.  But let me just say that THIS PISSES ME OFF.  

First, ads had pictures of ideal women trying to sell a product.  Then, ads had ideal women with lots of makeup on to try and sell a product.  THEN, ads had ideal women with lots of makeup and hair and computer enhancements made  trying to sell a product.  The point of all of this?  "Buy this product and you can look like me! (i.e. ideal)".  What is the problem with this method of advertising?


Ok, maybe they used to be, but today, the images we see are a construct of feminine looking body parts pasted together to look convincingly like one, complete PACKAGE.  This is a problem because women and girls see these images, purported as ideal, and want to look like them.  However, they cannot look like them because it is not an image of a real woman, it is a fabrication.  And that really, really makes me angry.  

So imagine my anger when I open to an ad WITH A FAKE WOMAN.  Prevage has bypassed the airbrushing and photoshopping in favor of a mannequin.  Why is this a problem?  Because this is not a real woman.  You cannot look like her.  Your skin will never be as smooth as that of a mannequin.  But prevage will get you pretty damn close.    

Aside from giving women yet another reason to hate their real bodies, this is just poor advertising.  Yes, the skin of a mannequin is SMOOTH, but it is also HARD.  I guess they were going for the firming aspect, but no one wants hard, plastic skin.  Does anyone want to actually look like a mannequin?  Well, I can think of one person:

But I digress.  

I don't feel as though I have fully articulated my anger and disgust.  Just know that I am hella mad about this ad and ones like it.  And please do not buy this product.  You don't want to look like posh spice, do you?  


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